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Night Bite (concept)
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Identity branding
Night Bite is a late-night dessert shop concept born in those quiet hours when the city sleeps but sweet cravings don't. We created a brand that celebrates midnight treats and vintage vibes, mixing moody aesthetics with playful touches. From the retro-inspired menu design to the pink takeout boxes, every element was crafted to make those late-night sugar runs feel a little more special.
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Midnight Magic
Some concepts just hit different after dark. Night Bite was designed for those who know the best moments happen long after everyone else has gone to bed. Pink neon meets vintage typography, creating an atmosphere that feels both nostalgic and perfectly modern.
Design Details
The brand identity walks the line between edgy and sweet - matte black menus with rose-gold accents, vintage-inspired photography, and typography that could've been pulled straight from a classic diner sign. Each touchpoint was crafted to make midnight feasts feel like a secret worth staying up for.
"Good things come to those who stay up late"
The Impact
More than just a dessert shop, we built a brand that turns late-night cravings into an experience. From the loyalty cards promising "Your late-night sweet secret is safe with us" to the moonlit photography style, every element works together to make Night Bite a destination worth breaking your bedtime for.
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